Your Kitchen Cabinet
YOUR KITCHEN CABINET
Every Woman's Virtual Campaign Team
Your Kitchen Cabinet is a digital series hosted by Erin Vilardi, Founder and CEO and Pakou Hang, Chief Program Officer of Vote Run Lead, featuring guest experts, advisors, officials, and activists from across the political sphere. We have open conversations about real issues, timely topics, and provide actionable steps to add to your campaign toolbox.
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Every Woman’s Virtual Campaign Team
Did you miss Season 1? We’re here for you. Watch the videos and catch up with Your Kitchen Cabinet. The first season focused on campaigning in the time of coronavirus, and we provided practical tips and action items to kick off your campaign now.
Campaigning: Be Sensitive.
Acknowledge the anxiety and fear that is dominating this time of COVID-19. But don’t give into it. Show how you are already leading, offer some resources, then do your ask.
Fundraising: Remember You Are Enough.
In some ways, fundraising hasn’t changed with the onset of COVID-19. Great candidates like you still need funds. Donors still expect campaigns to ask for money. Remember you got this and you are worth investing in, especially now.
Campaigning Virtually: Tell Stories.
People are familiar with the architecture of stories (beginning, middle and end), and because it’s familiar to them, they remember it best. So the best way to reach your community is to tell stories that your community is interested in hearing about: stories about their neighborhoods and their friends.
Think about interviewing local guests and community members, and when you do, remember:
- Keep it short. Don’t talk for more than 30 minutes. Less is better.
- Be consistent. Make the interviews part of a regularly scheduled “office hours.”
- Consider co-hosts. Think about how you can leverage other people’s networks so that your interview shows up on the feeds of both your followers and their followers.
- Listen, listen, listen. People won't care about what you know until they know that you care.
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Providing Context: Our Hidden American History
Did you miss Season 2? That’s OK too. We’ve gathered the videos and materials so you can catch up with Your Kitchen Cabinet. The second season focused on the hidden stories within American history to provide context and shed light on today.
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