Top Tip

Campaigning Virtually: Tell Stories.

People are familiar with the architecture of stories (beginning, middle and end), and because it’s familiar to them, they remember it best. So the best way to reach your community is to tell stories that your community is interested in hearing about: stories about their neighborhoods and their friends.

Think about interviewing local guests and community members, and when you do, remember:

• Keep it short. Don’t talk for more than 30 minutes. Less is better.
• Be consistent. Make the interviews part of a regularly scheduled “office hours.”
• Consider co-hosts. Think about how you can leverage other people’s networks so that your interview shows up on the feeds of both your followers and their followers.
• Listen, listen, listen. People won't care about what you know until they know that you care.