When it comes to getting out the vote (GOTV), using digital tools and digital platforms can be a great way to direct attention and amplify your message. Letters to the editor, short videos and even strategically placed ads on social media can make a difference. Vote Run Lead has pooled together a group of experts to teach participants how to write a compelling letter to the editor or blog post and get it published; how to tell and record a short video and drum up viewership; and how to produce and buy ads on social media. Featuring newspaper publisher, Adaobi Okolue; documentary filmmaker maker Karen Barrett; and digital media guru, Zanade Mann.

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